Copywriter | Creative Director
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RWJBarnabas Health


RWJ Barnabas Health

Family history, age and hypertension are a few of the many rational reasons to have your heart checked on a regular basis, but it's the emotional approach that motivates people to take action.


Emergencies wait for no one. And no one should have to wait to be treated.


Eating disorders need to be treated as a serious medical problem, but they also need to be treated with compassion.
This campaign, targeted to parents, demonstrates the signs to look for and what to do when you see them.


For those who struggle with obesity, surgery is a viable option, but it's only part of the solution. It takes personal commitment and a program equally committed to helping patients make successful lifestyle changes.

As we age, balance and hearing issues become realities in our everyday lives. Treating and managing the problem is a far better solution than compensating for loss.

Aging may be inevitable, but growing old is not. A dedicated program for seniors can help. Not to mention ads that showcase
an unwillingness to give in.


As one of the leading hospitals in the nation, RWJ has it all and does it all. This video makes clear to both public
and internal audiences that it’s the collective drive of doctors, researchers and staff members that makes all the difference.

RWJ has one of the most successful kidney transplant programs in the country. This spot demonstrates how donors and recipients are inextricably connected to one another in an emotional way and, in so doing, have formed a "kidney chain".

RWJ is the official healthcare provider for the New Jersey Devils of the NHL. This spot takes a lighthearted approach to make the point.