Perhaps no institution exemplifies the lack of individuality more than the army – which also proved to be a worthy contrast to the Burger King line, "Have it Your Way". That line is meant to go with the first commercial.
The Whopper is a sit-down, multi-napkin burger. This spot demonstrates that the double cheeseburger is the perfect alternative to the Whopper for those on the go.
There's nothing like the taste of a flame-broiled Whopper. But in this spot Burger King uses a sense other than taste as its lure.
As this spot makes clear, certain people will put up with, and rationalize, almost anything to get their hands on a Whopper.