Copywriter | Creative Director
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Burger King


Burger King

Perhaps no institution exemplifies the lack of individuality more than the army – which also proved to be a worthy contrast to the Burger King line, "Have it Your Way". That line is meant to go with the first commercial.

The Whopper is a sit-down, multi-napkin burger. This spot demonstrates that the double cheeseburger is the perfect alternative to the Whopper for those on the go.

There's nothing like the taste of a flame-broiled Whopper. But in this spot Burger King uses a sense other than taste as its lure.

As this spot makes clear, certain people will put up with, and rationalize, almost anything to get their hands on a Whopper.