646-943-0449
jhartleymandell@gmail.com
I went from a window office to a cubicle in no time flat.
I began my career as a junior writer at BBDO/Boston, but was quickly recognized by the folks at BBDO/New York who suggested I trade my window office in the Prudential Center for a cubicle on Madison Avenue. I did. And over the years I created some of BBDO's most memorable work including the much acclaimed "Shady Acres" commercial for Pepsi.
Later in my career, I worked for other top ad agencies such as Hill Holliday, Y&R and Ammirati & Puris. I helped build each agency brand - and consumer brands like AT&T, Burger King, and DuPont -- just to name a few. Along the way I won every major industry award, including Cannes Lion, Clio, One Show, Andy, Communication Arts and Art Directors Club -- all while building my own brand as well. And helping art directors and copywriters who worked with me, around me and for me build their brands, too. Because more than anything, I've always believed in the power of a brand.
SKILLS
> Writing and editing
> Managing copywriters and art directors
> Strategic planning
> Problem solving
> Meeting deadlines (very fast)
> Knowledge of all relevant software programs
> Social media, web design, digital advertising
EXPERIENCE
Creative Consultant, 2007- Present / New York, DC
Smithwick’s Beer, Berio Olive Oil, Green & Blacks Chocolate, MMBB, RWJBarnabas Health, Novant Health/UVA Health System, PETA, National Student Clearinghouse, Herndon Reston Youth Softball, Woody Boater
Executive Creative Director, 2000-2007 / Grey Worldwide—New York
> Leader of unit with billings in excess of $400 million
> Clients included Canon Cameras, Remington Shavers, ConAgra, and USPS
> Responsible for managing budget
> Won $30 million assignment from USPS
> Wrote “Pride” TV commercial for USPS—widely credited for changing perception of postal workers from negative to positive after Anthrax threat
> Led group of 20 copywriters and art directors
Executive Creative Director, Managing Partner, 1996-2000 / Ammirati & Puris – New York
> Group leader responsible for all creative output on Burger King account with billings of $400+ million
> Produced over 125 TV commercials per year
> Coordinated all efforts with other Burger King marketing partners including public relations and in-language advertising
> Led group of 24 copywriters and art directors
Executive Creative Director, 1993-1996 / Young & Rubicam, New York
> Group leader responsible for one-third of agency billings and profits
> Clients included A T&T , Colgate, and Pepsi Foods International
> Won over $100 million in billing from AT&T
> Won over $40 million in billings from Showtime
> Created all ads (AT&T) for single issue of Time Magazine—a first
> Led group of 18 copywriters and art directors
Creative Director, 1990-1993 / Hill, Holliday—New York
> Responsible for entire creative product of New York office
> Accounts included Irish Tourist Board, Rolling Rock Beer, Best Foods, and New York Infiniti dealers
> Won $20 million assignment from Best Foods
> Led three art directors and copywriters
Associate Creative Director, 1984-1990 / BBDO—New York
> Wrote award-winning TV commercials and print ads for GE, DuPont, and Pepsi including the “Shady Acres” TV commercial for Pepsi—one of the
most awarded commercials ever produced by BBDO
> Instrumental in win of Hyatt Hotels account with billings of $80 million
Copywriter, 1981-1984 / Humphrey, Browning, MacDougall (now Arnold)—Boston
> Won First, Second, Third and Campaign at Hatch Awards in newspaper category for Bank of Boston
Junior Copywriter-Copywriter, 1979-1981 / BBDO—Boston
> Hired as junior copywriter
> Promoted to copywriter
EDUCATION
Columbia University—New York, NY
ACHIEVEMENTS
> Mentored and coached employees resulting in improved client relations, better work and agency recognition
> Won new business totaling over $250 million
> Won over 100 creative awards including Cannes Film Festival Lion
> Work regularly featured in industry publications
> Interviewed by all industry publications as well as the New York Times